In sync with the launch of the all-new 2016 HR-V Crossover, Honda has launched an original advertising campaign illustrating their history of innovation that led to this new crossover that gets everything right.
The campaign is made up of two distinctive TV spots, “Give and Take” and “Great Thinking Inside.” “Give and Take” takes a lighthearted approach to depict a literal molding of people’s faces, stretching and pulling ears, chins and foreheads to express the truth that it’s difficult to get everything just the way you want it. The new HR-V has found that no-compromise sweet spot where everything is perfect.
“Great Thinking Inside” appeals to Honda enthusiasts’ sense of nostalgia. With the Honda Prelude, del Sol, Element and others set in Russian-nested-doll fashion, the advertisement shows how one good idea leads to another, and how Honda’s continuous building on past successes have arrived at its latest iconic car, the HR-V Crossover. Sammy Davis Jr.’s “Gonna Build a Mountain” provides a classic, memorable soundtrack.
“The versatility, sleek design and advanced technology of the all-new HR-V Crossover provides a multi-dimensional element that will appeal to a variety of people,” said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division of American Honda Motor Co., Inc. “The vehicles in ‘Great Thinking Inside’ are iconic Honda models that demonstrate our evolution of thinking, while ‘Give and Take’ illustrates our dedication to innovations, we’re proud to continue this track record with the all-new HR-V.”
Simple, eye-catching print work conveys the idea that big isn’t the only way to versatility. Print insertions will be seen in Road & Track, Autoweek, MotorTrend and more and will be in the form of magazine fold-ins. Unfolded, the car stretches out to show a bigger vehicle. Folded in, the ad depicts the HR-V Crossover and all the cargo items it can transport.
The new Honda HR-V is poised to be a top contender in the newly popular subcompact crossover segment. If you have not yet seen Honda’s newest creation in person, come on down to AutoFair Honda in Manchester, NH and have a look!