Ford C-MAX

“Upside” Trumps “Poolside” in Ford Vs. Cadillac Ad Battle

Recently, you might have seen the “Poolside” commercial for the Cadillac ELR coupe. The slick ad stars Neal McDonough as a confident and aggressive self-made man who values the hard work he’s put in and all the material possessions he’s earned as a result.

What you may not have seen is the clever, shot-for-shot parody commercial Ford made, entitled “Upside,” which spotlights a plug-in hybrid car for a driver who has a slightly different set of priorities.

Ford’s ad stars Pashon Murray, who is the founder of sustainable agriculture organization Detroit Dirt and who represents a considerably humbler financial demographic – and one with more ecological motivations – than her Cadillac-driving counterpart. Detroit Dirt is in fact a real company, one that recycles organic garbage, like food scraps and manure, into compost to promote greener living. “Upshot” is a great send-up that features a more eco-friendly vehicle in the Ford C-Max, a playful advertising jab at Cadillac and a generous helping of “sass.” Check out the ad below!

If this car commercial has your wheels spinning, too, you can find plenty more vehicles at our Ford dealership in Manchester, New Hampshire. Visit AutoFair Ford today! If you’re in search of a car that perfectly matches your own lifestyle, it’s certainly worth a look… n’est-ce pas?

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